About Audienture

Hey there, Toby here. Welcome to Audienture!

With Audienture I want to help you use Mautic's capabilities easily and effortless for your marketing use cases so that you achieve your business' marketing goals more efficiently.

This is why I try to create practical and beginner-friendly content that is valuable for pros, too. In short, I want to save you time by providing strategies, templates and more that just work—and that you can just “copy” and use.

In short, I want to save you time (and, thus, money) by providing strategies, templates and more that just work—and that you can just “copy” and use.

Who am I?

I'm Tobias, the face behind this adventure. I stumbled upon Mautic around 2019 while looking for a solid email and newsletter solution that didn’t just serve its purpose but also aligned with my long-standing passion for open-source projects. (Yup, I’ve been a Linux user since I was 14—that’s over two decades now!)

My Journey with Mautic

My fascination with Mautic began when I needed a robust email/newsletter platform for my private woodworking (I love the smell of freshly cut wood) blog.

What started as a personal project expanded to managing Mautic setups for a few friends who are freelancers. And as they come up with ideas, I get challenges to tackle.

You probably know this:

I love the power of Mautic, but let’s be honest: It can be a bit of a beast to tame from time to time.

What I missed were straightforward tutorials and some background info on why things worked (or not) the way they worked.

That’s exactly why Audienture came to life.

The Birth of Audienture

I launched Audienture—a blend of 'audience' and 'adventure'—in 2023.

My goal?

Make using Mautic as easy as possible to achieve your digital marketing goals.

What is Audienture All About?

Audienture is about bridging the gap between Mautic's capabilities and your practical marketing applications.

I try to write each article with a beginner's mind. On every hiccup and discovery along my way with Mautic I take notes.

I do this, so you get the most practical, beginner-friendly advice and solutions. Not only that, but I even dive into the source code to understand how things really work.

What's in Store for You?

Currently, I focus on insightful blog articles. I plan to roll out video series in the future. Some content is free, while premium articles require membership—both free and paid versions are available.

Your contributions help me keep the server running and, hopefully, will soon fund further development, like creating plugins or even directly contributing to Mautic's core itself.

Premium Membership

By signing up, you'll get access to the full archive of everything that's been published before and everything that's still to come.

All of the premium content is tailored to save you time. Time you'd need to invest to find a solution for the problem I write about.

And, of course, you can always ask me to write something tailored. If you have a problem, I might be able to solve it.