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Adding Friction to Your Sign-Up Forms to Improve Lead Quality?

We all know the drill: Make sign-up forms as simple as possible. Best case: An input field for the email address and a sign-up button. But is this really the best strategy? Can a little bit of friction help to get rid of low-quality leads in your email list? Believe

Form Event Tracking

If you're like me, you're always on the hunt for ways to improve up your marketing game. In this article I'll talk about tracking and collecting the data that your Mautic forms have to offer. Mautic already offers some form of event tracking. But

How to Update to Mautic 5 Using Composer

Mautic 5 is here, but the update process isn't just one click or command if you installed Mautic using composer. I read many forum posts and distilled my learnings into this article. This guide walks you through the steps on how to do that. It also lists the

Mautic 5: Key Gotchas and How to Navigate Them

Long awaited Mautic 5 is finally here 🥳 Ready to install? Mautic 5 comes with some significant changes. Because of at least one you might want to wait for a bit before you update—as you could, for example, accidentally destroy your sender reputation. With great changes come great challenges—or

How to set up SPF, DKIM and DMARC for Spam Protection with Mautic

Email deliverability is key when it comes to email marketing. Helping to fight spam can increase your sending reputation drastically. There are three spam protection features that an email sever can and should implement: * SPF (Sender Policy Framework) * DKIM (DomainKeys Identified Mail) * DMARC (Domain-based Message Authentication, Reporting & Conformance) SPF,

How To Craft a Cold Email Outreach Campaign Using Mautic—Which You Can Use Right Away

How To Craft a Cold Email Outreach Campaign Using Mautic—Which You Can Use Right Away

The best cold emailing strategy is to personalize every outreach. But let's be real: keeping up with a manual approach can be tedious and inefficient. By using Mautic you can automate many parts of your cold email outreach strategy. That might be a game-changer for your cold email

sending cold emails using mautic

Mastering Cold Emailing with Mautic

You don't get responses from your cold emails? You're probably using the wrong opener. Are you about to start cold emailing and don't know where to start? Wondering how you automatically follow up on cold emails? This article has you covered—and it tells