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Metrics

Form Event Tracking

If you're like me, you're always on the hunt for ways to improve up your marketing game. In this article I'll talk about tracking and collecting the data that your Mautic forms have to offer. Mautic already offers some form of event tracking. But

How mautic tracks email open rates

How Email Open Rates are Tracked: Understanding The Behind-the-Scenes Mechanics

Ever wondered how your emails magically “report back” on who has opened them? If you don't know how this happens you could be misinterpreting your email campaign success! Understand the true mechanics of tracking email open rates before your strategy goes astray. In email marketing the “email open