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using illustration of using mautic's segment filters to create dynamic segments

How to Use Dynamic Segments in Mautic

Segmentation is crucial, but static segments quickly go stale without constant updating. Do you add contacts manually to segments and wonder if there is an easier way to do? Dynamically filter and segment contacts with just a few clicks! Why would you care? Imagine this: 🤔You've just finished

How mautic tracks email open rates

How Email Open Rates are Tracked: Understanding The Behind-the-Scenes Mechanics

Ever wondered how your emails magically “report back” on who has opened them? If you don't know how this happens you could be misinterpreting your email campaign success! Understand the true mechanics of tracking email open rates before your strategy goes astray. In email marketing the “email open

sending an email based on a specific date via segmentation

How To Create A Date-Based Segment in Mautic

A customer's subscription expires soon, and you want to remind them to renew with a special offer? A contact was inactive for more than six months, and you want to re-engage them? Wondering how you could tailor your marketing communications to those specific user timelines? Find out how

Wall mounted calendar full of relative dates

How Setting Relative Dates Works in Mautic

Understanding and using relative dates in Mautic can be intimidating in the beginning. It quickly becomes confusing how a certain relative date resolves to a specific date. Do you think you already mastered it? What specific date will first sunday of august +3 days 12:00 next year result in?

Illustration of an email that gets send after a drip campaign ended

How To Extend a Finished Campaign in Mautic

Are you trying to add a new email to a campaign in Mautic, but find that your old contacts are not receiving them? Imagine this: You crafted a good marketing campaign, and your audience has actively participated. At some point your contacts will finish the campaign. But what next? How

A robot resembling Mautic looking for a particular email

How to Segment Contacts Who Received a Particular Email in Mautic

Have you ever sent an email campaign, only to realize you made a mistake? Maybe there was a typo, or worse missing information, or even worse a broken link. Perhaps you've found yourself needing to send important updates or clarifications only to those who received the original email.

illustration of stopping a automated campaign from sending out emails

What Happens If I Stop a Mautic Campaign?

Ever wondered what happens when you hit the “unpublish” button on a campaign in Mautic? What happens if you re-publish a stopped campaign? Understanding Mautic's campaign publishing behavior is critical for efficient campaign management. This guide will unpack two key scenarios when unpublishing a campaign and delve into